By Ken Krongard with Evan Sanchez/K-Squared Entertainment www.themusicconsultant.com

Inside A&R is a fascinating and highly informative book that offers valuable insights into how and why bands are signed by major labels. Written by two experienced major-label A&R reps (and available only at www.themusicconsultant.com or amazon.com), this small, self-published book demystifies the world of A&R and dispenses a great deal of helpful advice along the way.

The authors tackle a host of critical subjects such as what makes a demo stand out, how to structure a demo for maximum impact, and what's important to include in your submission package. Also covered are ways to get A&R reps to notice your act, how to make an impact with your live show, how to target the right reps, and much more.

If you're serious about pursuing a major-label recording contract, you owe it to yourself to read this book.